Since then, Ikea has issued recalls and safety warnings, instructing people to attach their furniture to the wall to avoid such incidents. No no! What Ikea says about anchoring furniture applies to all furniture.Ī few years ago, there were several tragic accidents where young children were crushed by Ikea furniture. Unfortunately, people misconstrued this message to think "only IKEA furniture needs to be anchored to the wall. The bereaved were happy to trade away some settlement $, and IKEA was happy to participate.
Needless to say, with IKEA, lawyers and bereaved saw an opportunity to do some good.
The idea that furniture toppling was a dangerous threat wasn't really coming together, because it was 1000 worldwide accidents from furniture built by a thousand sellers, suits were rare, and no defendant ever had the marketing "punch" to get the message out. You probably don't even know whose furniture that is. If you buy a locally made TV stand from George Utrecht Family Furniture down on Mill Road, and a child climbs on it and it falls over, you'd never dream of suing old George. This is because of IKEA's iconography in the minds of the public. "Why do I have to attach IKEA furniture to the wall specifically? No other furniture seller requires this."
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