In marketing, they clue the readers into the emotions associated with your branding, even before they read a single word. Good fonts inject their personality into your content, whether it’s modern/classical, traditional/novel, luxurious/budget, factory-minted/ hand-made, serious/light-hearted, somber/happy, trustworthy/ambitious – The list is endless.įonts with great personality clue the readers into the intent of your content, whether it’s your emails, business websites or your app. Measuring a font’s personality can be tough because great fonts can trigger memories, imaginations and even emotions.Ī font can look loud or subtle, heavy or light, fast or slow. Good fonts don’t go overboard with the different styles and weights either, as an excess selection can weaken the contrast and put an unnecessary cognitive load on the reader.Īt the end of the day, it’s all about giving you as a creator the ability to achieve the right visual hierarchy for your text content.
The different variants allow web designers to use the font across different types of content, such as headlines, subheadings, paragraph texts, footnotes and more. A wide variety of styles and weightĪ good font comes not in just one type, but a range of styles and weights (called a font family).Ī font family includes a light, regular, italic, condensed and more variants of the same font. When displayed on a screen, the font renders sharply regardless of the font size, making it a comfortable reading experience for a user on any device.Ī good font also offers scalability that let users with dyslexia or any similar reading disabilities read it without trouble. When it comes to publishing on digital media, a good font allows excellent scalability across every browser, screen resolution, and even internet connection speed. This means that a reader won’t see a ‘0’ as an uppercase ‘O,’ or a ‘1’ as a lower case ‘l.’ 2. Good fonts also have clear letterforms that remove any ambiguity. In general, when you’re choosing a font for digital media, such as emails and websites, a san serif font is easier to read.Ī good font has uniformed stems and clear crossbars, with consistent thickness across all font sizes, making them easy to read whether they are used in big or small sizes. Some people argue that sans serif fonts are more legible than serif fonts, and vice versa (More of serifs and san serifs later). When it comes to legibility, there are 2 schools of thought. If the font cannot be easily read, it creates friction for the reader. You know how people hate reading the handwritten prescriptions from their doctors? That’s what poorly legible fonts do. While creating a good font is not your job but a web designer, it’ll serve you well to know a few traits that exist in almost all good fonts: 1. It uses an extremely subtle form that isn’t overly flashy, and yet it can express language and emotions, while also evoking the technological and cultural factors that shaped the typeface itself. What makes a good font?Ī well-designed typeface will not have gimmicks. Many of them are going to have “gimmicks” to their design, such as being made from Swiss cheese, because that’s what second-rate and amateur designers will tend to search for.
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That is why many of the fonts you’ll find by searching around for free fonts on the web are going to be designed by second-rate designers, for second-rate designers. Not only does it need to be effective, but it also has to stand the test of time.Įven then, very few typeface designers have what it takes to make a font worth using, out of the many thousands available.
Over half of the fonts available aren’t worth being used at all.ĭesigning a high-quality typeface takes a lifetime of dedication and study. If you go to a font repository website such as Font Squirrel, you’ll easily find that there are thousands and thousands of fonts.
These folks have little to no knowledge about designing a world-class website, and yet they have too much anxiety worrying about picking the perfect font. Unfortunately, most people simply spend too much time and energy worrying about this question.
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